Nigeria: Intels Wins Marketing, Quality Management Certification (AllAfrica.com)

Integrated marketing offers the promise of unifying the entire marketing process, from internal activities conducted by the marketing department, to a consistently projected brand and customer experience. >> full story

Health Benefits Direct launches Insurint Platform with AHCP (Computer Business Review)

Insurint Corporation is a wholly owned subsidiary of Health Benefits Direct Corporation, a technology innovator in the direct marketing and distribution of a wide range of health and life insurance and related products for individuals and families. >> full story

Small business marketing goals for the new year (BizJournals)

If your business could achieve any marketing success this year - within budget and without help from a high-priced marketing firm - what would that be? More focused media and public relations? A successful direct marketing campaign that outperformed industry standards? A new online marketing program that drives Web site traffic and online purchases? Or simply more time? >> full story

Nigeria: Intels Wins Marketing, Quality Management Certification (AllAfrica.com)

In yet another feat of excellence, the chief executive officer/general manager of logistics giant, Intels Nigeria Limited, Simone Volpi and his deputy general manager, Chuks Ihuoma, have both been elected and awarded the fellowship of the Institute of Direct Marketing of Nigeria. >> full story


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