Sunday, January 18, 2009

Barrie D’Rozario Murphy lands design, marketing project for Chase credit card (Finance and Commerce)

Pharmaceutical advertising can cause drowsiness, irritability, mild confusion and occasional hypochondria. People experiencing prolonged humming of jingles derived from old Elvis Presley songs should consult a doctor. After all, getting you to contact your doctor is one reason drugmakers spend billions on all those ads, anyway. >> full story

Sundance film portrays dark side of direct marketing (Park Record)

Most Americans probably didn't know the term "ponzi scheme" until this winter when Bernie Madoff was accused of bilking $50 billion from a bunch of >> full story

CDMS buys Transactis to boost its direct marketing service (PrintWeek)

CDMS has acquired data services company Transactis in a bid to improve the impact and speed to market of its marketing campaigns. >> full story

Barrie D’Rozario Murphy lands design, marketing project for Chase credit card (Finance and Commerce)

Minneapolis ad agency Barrie D’Rozario Murphy has landed brand design and direct marketing project work for the Mileage Plus Chase Visa credit card. Barrie D’Rozario Murphy, (BDM) posted the Chase business on its site without announcing the acquisition. >> full story

DMA Premieres First-of-its-Kind 'Hispanic Direct Marketing: Techniques & Best Practices' Report (Direct Marketing Association)

Marketing professionals are turning to alternative advertising avenues, such as e-marketing, direct marketing and digital signage, in a bid to bolster retail sales across the Middle East. >> full story

Shiels to direct sales, marketing at The Residences (Explorer News)

Robert Shiels has been appointed director of sales and marketing of The Residences at The Ritz-Carlton, Dove Mountain. >> full story

Elysium Internet's Podiatrists.com to Showcase Local Direct Navigation DPM Directory and Internet Marketing Solutions ... (Marketwire via Yahoo! Finance)

Elysium Internet, Inc., a next generation Internet advertising and new media Company, today announced that its Podiatric Medical Advisor for Podiatrists.com, William J. Beaton, Jr. DPM, will be showcasing the benefits of www.Podiatrists.com's direct navigation Internet directory and proprietary Internet marketing solutions at the Science and Management Symposium in Orlando, Florida this week. >> full story

DMA Premieres First-of-its-Kind 'Hispanic Direct Marketing: Techniques & Best Practices' Report (Direct Marketing Association)

January 16, 2009 — The Direct Marketing Association (DMA) premieres the “Hispanic Direct Marketing: Techniques and Best Practices” report. This first-ever report presents the business side of marketing to Hispanics. >> full story