End of Coupons? CoalitionWorks Launches the 'iPod' of Grocery ...

Reference: 499846The Company:Our client is a fast growing and well-respected organisation, and they are currently looking to recruit a Direct Marketing Assistant to join their office in West London.The Role:The purpose of this role is ...full story

Event Triggering, Data Mining, Multi-Channel Marketing -- Oh My!

So, with the use of data-mining, and utilizing the information that you collect on your customers, you can create highly-responsive, event-triggered direct marketing programs for your customer base. Here are some examples of the events ...full story

FTC Staff Seeks Comments on Impact and Effectiveness of Credit Freezes

Federal Trade Commission (FTC) staff is seeking comments on the impact and effectiveness of credit freezes as part of a multi-pronged approach to combat identity theft. Comments must be received on or before February 25, 2008. >> full story

Ogilvy PR and BzzAgent Forge Strategic Alliance to Offer Clients ...

Ogilvy Public Relations Worldwide (Ogilvy PR) and BzzAgent, Inc., an international word-of-mouth media network, have formed a non-exclusive strategic partnership to offer Ogilvy PR clients comprehensive word-of-mouth communications ...full story

End of Coupons? CoalitionWorks Launches the 'iPod' of Grocery ...

CoalitionWorks announced the successful completion of its Alpha test for the Zing! Smart Shopping Network (Zing!), and the upcoming launch of the first in-store Beta of its kind -- putting shoppers in control of savings and rewards ...full story

Direct Mail Assistant

BET Networks announced that the BET Digital Media Group will be launching a vertical advertising network focused on music, entertainment, and lifestyle content relevant to the urban and African American communities. >> full story

WPP Announces Yankelovich to Join Henley Centre HeadlightVision

WPP has announced that Yankelovich Holdings Inc, a leading US consumer trends and lifestyle research business, has signed a definitive merger agreement with WPP to join Henley Centre HeadlightVision, WPP's wholly-owned consumer trends ...full story

Love these Links

Another post that generated lots of discussion on direct marketing ethics is Robert Rosenthal's IQ Derma and the Grand Illusion. I have to tell you, this really got me thinking about just how far some direct marketers go to make the ...full story

I'm looking for a service that makes travel newsletters that I can ...

I've seen generic real-estate newsletters that agents can buy (or subscribe to) and put their own picture and contact information on and distribute it to their own mailing list. Syndicated content, maybe. I'm looking for something ...full story

Direct Mail Assistant

Due to recent restructure and expansion, my client is seeking a Direct Mail Assistant with a desire to want to develop as a Direct Marketing professional to join their team in Brighton.Your main responsibilities as the successful ...full story